When you look at the worlds most inspired leaders and organizations, regardless of their industry, all think, act and communicate from the inside out. This theory is not based on fuzzy human science theories, but pure neurobiology. We at Studiolit want to help your communicating the ‘WHY’ we appeal to the limbic brain in charge of our feelings, like trust and loyalty, responsible for all human behavior, all decision-making, we reach and engage the target audience much more intimate way.
About This Storytelling Creative Agency
Storytelling is key to effective communication: because we remember stories. That is at the core of everything we do and the red thread through all of the projects we commit to. Humans have told stories since the dawn of civilizations. Anthropologists tell us that storytelling is central to human existence. Stories helps us understand the other cultures, the world around us and ourselves. Good storytelling has the power to move us, shape us, and form our actions.
‘Brand storytelling’ is for us about harnessing the power of stories to give brands identity and purpose, and influence the beliefs and behaviours of consumers and customers.
We are also strong on the theoretical framework of the human sciences utilizes its methods as much as possible. By illuminating data consisting of pictures, observed conversations, videos etc. we are able to see aspects of how humans experience and perceive themselves in this changing world. We use the best from the disciplines like visual culture, psychology, sociology, anthropology as well as art, history and philosophy.
Copenhagen-based creative agency StudioLit aims to help brands reach customers through narrative storytelling in the digital and visually saturated world.
Theories on phenomenology, forecasts on future trends and market research and methods used in the humans sciences, is our analytical framework that makes it possible to shed light on otherwise invisible behavioral patterns that are culturally specific and tailor-made to benefit your business. And through the art of storytelling and rigorous application of narrative concepts we make brands feel special to the consumer.
Focus on Storytelling
Anthropologists tell us that storytelling is central to human existence. Every brand has a story ‐ at Studiolit make it our mission to find it, and then tell it in a way that moves and involves like only a story can.
We believe in the infinite power of telling stories. After all, a good story has a life of its own, and a great one changes everything. And we use the theoretical frameworks from the human sciences and Visual Culture-studies at advanced level to create magical and visually stunning products.
We use the academic discipline, the human sciences and its methods and theories on phenomenology, culture and identity to dig deep and gain valuable insights on complex issues.
Creative & Commercial
We specialize in visual culture in the broadest sense of the word: from creating a UI/UX for an app, to a celebrity brand strategy, to creating commercials, to art and design and fashion shows. We form creative and deeply commercial concepts and solutions with the human sciences as an academic discipline and a trained eye for trend forecasting and visual aesthetics.
There are complex issues, roadblocks and problems you might face as a business or a brand such as: 'how do we capture the engagement of our target group who has the attention span on 0.5 seconds?'. In those moments of puzzlement, we look beyond quantitive data and focus on the culture as a whole to come up with a solution that works.
Figuring out the 'WHY'
Very few are clear on 'why' they do what they do. And by 'why' we do not mean 'to make a profit' - that is a result. By 'why' we mean: What's your purpose? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? As a result, the way we think, we act, the way we communicate is from the outside in, it's obvious.
You Are The Expert
You, as part of an organization, are the experts on the how's and what's of your business. But what we have realized is that people responds and engages far more to the 'WHY' behind a business.
Why Working From the Insight Out Is Always the Best Strategy
Let The Gut Decide
When we communicate from the outside in, by explaining the ‘what’ we are selling and ‘how’ it is superior to competitive products and services, we are only hitting the neocortex of the brain, which will rationally be able to chose the best product and services in terms of price, convenience, benefits etc. When we can communicate from the inside out however, we are talking (and especially through visuality) directly to the part of the brain that controls behavior, we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from and will ultimately control whether or not you capture the attention and engagement of people.
If you do not know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do. The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it is to hire people who believe what you believe.
Creating Visual Creative and Commercial Concepts
Understanding visual culture is paramount to the success in this current world order. Everywhere we go we are met with a manipulated visual reality. We therefor work with the knowledge and tools known from the academic practice, Human Sciences, to become visually literate and communicate creatively and commercially to a specific target audience.
At Studiolit we know that thinking creatively far extends beyond consulting on the creation of ads, commercials, designs and other visual material. It goes into the practice of business and makes us think of new ideas and innovative solutions to roadblocks.
If you have a project you think is something Studiolit should look over, contact us now and let’s have a chat about what we can do together.